CHIQUITA BANANAS

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Chiquita is one of the most iconic brands in the world. When they approached W+K about a comprehensive brand refresh, we went big, bold and fun. We spent a year and a half playing with, thinking about, touching, tasting, and making outdated telephone jokes about bananas. The project rolled out with a national out-of-home campaign which included billboards, murals made of thousands of Chiquita stickers, buses and train wraps all over the country as well as in London (one of which was captured in a scene during Season 2 Episode 3 of Fleabag!). As lead designer I helped develop the new brand look, create a detailed brand book, participate in several banana photoshoots, and execute a complex schedule of out-of-home production.