NIKELAND

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Gen Alpha is the least active generation in history. To get them moving, Nike sought to meet them where they are—on Roblox, Gen Alpha’s favorite platform to play. Working closely with the Nike Global Brand and Brand Creative teams, Skylight designed a Roblox experience that would empower kids, inspire them to imagine the future of sport, and get them moving in real life. Alongside the design of the actual game, I helped shape the logo, key art, and design system of Nikeland, leveraging design language that is distinctly Nike with a dash of youthful and playful elements that nod to sport and movent. Working on the identity as the game was being designed was inspiring and fun—dipping in and out of the Roblox space led to a natural exchange of ideas and elements between gameplay, world-building and visual identity.